(RED) and Moleskine Join Forces to Fight AIDS

On November 4, (RED) and Moleskine launched a new partnership and a campaign to raise money and awareness in the fight against AIDS. The campaign, called #oneREDday, asks leading thinkers, entertainers and people everywhere what they would do to rally people around the AIDS fight if they had “one (RED) day.”

An exhibition of some of these big ideas at the Park Hyatt New York includes submissions from AIDS activists Jake Glaser and Christopher Wilding (son of Elizabeth Taylor), Dr. Robert Gallo, Dr. Sanjay Gupta, chefs Mario Batali and Sebastien Archambault, Twitter cofounder Biz Stone, Grammy Award-winning producer Ryan Lewis, and more. The exhibition is free of charge and open through World AIDS Day, December 1.

The partnership also includes a (MOLESKINE)RED Special Edition #oneREDday Collection that features a classic hardcover notebook, daily planner, pen and luggage tag. Five percent of each item sold will be donated to the Global Fund to fight AIDS.

(RED) was founded in 2006 by Bono and Bobby Shriver and has since raised more than $275 million for the Global Fund.

What would YOU do if you had one day to raise awareness about HIV/AIDS? Sound off in the comments below and share your thoughts on social media using #oneREDday.

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