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November 29, 2007
Spreading Scotland’s Safer Sex Message
On Monday, November 26, Scotland health officials launched a campaign to curb the rise of new HIV infections in the country’s heavily populated Lothian region, which includes the capital city of Edinburgh. In 2007, 89 cases had already been reported by this past September, compared with 99 total new cases in 2006 (news.scotsman.com, 11/27).
The HIV Comeback Tour will focus on raising awareness through bus advertising, posters and strategically placed postcards. Health officials attribute the rise in new infections to unprotected sex among gay and bisexual men.
“Therapies have improved for people with HIV, so there has been a perception that somehow HIV has gone away or is less serious than it once was,” says Jim Sherval of National Health Service Lothian. “However a life on antiviral medicines is no fun and not catching the virus at all is clearly a better option.”
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