NEW! If you don't understand one of the words in this article,
just double-click it.
A window will open with a definition from CancerWEB's On-line Medical Dictionary. If the double-click feature
doesn't work in your browser, you can enter the word below:
Have news about HIV? Send press releases, news tips and other announcements to news@poz.com.
October 25, 2007
Levi’s Campaign Rallies South African Youth
America-based jeans giant Levi Strauss is launching its third-annual Red for Life campaign to create awareness about HIV/AIDS among young people in South Africa (Allafrica.com, 10/24).
In addition to mobile testing units, the campaign will stage its third Rage for the Revolution concert November 10 at a location to be announced. Experts will brief each of the performing artists—which include local acts The Dirty Skirts, Loyiso, 340ml, Kabelo, Lira and the Parlotones—on the realities of the epidemic in order to open up discussion with the audience. Performers will also be encouraged to take HIV tests themselves.
“We have a long and extensive history of supporting local music,” says Mike Leslie of Levi Strauss South Africa. “Thus it makes sense to leverage that investment and partner with local musicians to drive a credible and relevant HIV and AIDS message to the youth.”
A one-hour television special covering the concert will air on the South African Broadcasting Corporation (SABC) around World AIDS Day, December 1.
