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October 12, 2006
Bono and Oprah to Launch RED
October 12, 2006—Rock star and activist Bono kicks off the U.S. launch of Product RED tomorrow with an interview on the Oprah Winfrey Show. Brands including GAP, Armani Exchange and Converse have designed special RED products (already on sale in the UK) to benefit the Global Fund to Fight AIDS, Tuberculosis and Malaria.